How it’ll all work

Let’s get into details. Here’s how Healing Through Writing will work:

The event will run from April 14th - 17th. Unless we discuss otherwise, presentations will be pre-recorded, 20-30 minutes in length, and can include promotion of your related freebie.

I know you're busy, so there won't be a scheduled live component for this event unless it works for you. However, I love doing things live, it’s amazing, so let me know if you’d prefer that.

• We'll have a dedicated thread for each presentation in the attendee online community. This is where they’ll go to ask questions and let you know how much they loved your talk! We do ask that you check in a time or two during the time period when your presentation is live, if you're available. It’s a great chance to engage with the attendees, answer simple questions, and point them to additional resources you have.

• Leading up to the summit, we’ll have about two weeks of promotion.

• I’ll provide swipe copy and graphics to make it all easy. Each speaker is asked to promote at least once via email and once on social media to ensure everyone benefits, but anything above and beyond that is totally up to you, your goals with affiliate commissions, and how much you'd like to support this beautiful event.

Let’s be a rising tide, lifting each other up!

During the promotion phase (starting March 31st) and as the festival is running (April 14th - 17th), we’ll promote the festival’s All Access Pass. This includes the replays, notes and action steps for each presentation, extra live sessions, and any additional bonuses we’ll all throw in.

This will provide wonderful value and additional healing and writing support to our attendees, while making the work of promoting and creating a presentation worthwhile by helping you to bring in affiliate commissions and additional newsletter subscribers. Win win :-)

After the festival, I’ll offer my transformational memoir-writing course, The Art of Personal Mythmaking, to attendees who have shown interest. You’ll earn a $300 USD commission on any sales from attendees you’ve referred to the Festival that sign up. (I’m also happy to donate commissions to a charity/cause of your choice, if you’d prefer that).

What I’ll ask of you

This all sounds great, but what do I need from you? Let’s chat about it!

My goal is to make everything easy so we can all enjoy the event while providing wonderful value and support to the Healing Through Writing Festival participants, and also growing our businesses.

1. BASIC INFORMATION

First, I’ll gather some basic information from you so I can finalize the Registration page and show you off on our Speakers page.

Once you let me know you’re in, I’ll send a form where you can upload this information easily.

2. PRESENTATION

Next is your presentation! This is a 20 to 30-minute pre-recorded (or live) presentation where attendees can learn something valuable, feel encouraged, and have fun in the process.

Please structure your content in a way that allows attendees to walk away having really learned something, rather than a webinar format where they feel like they're missing something important.

You have your choice of the following presentation formats, based on what works best for you and your topic:

• Slides

• You talking to the camera

• A conversation with myself (Janelle)

• A mixture of the three

You’re free to use the recording of your presentation however you’d like once the festival has concluded.

Your presentation should include great, actionable content. Here’s the suggested format:

• A good hook to make attendees want to continue watching

• A quick introduction to you

• Teaching section

• 1-3 specific action steps attendees can take

• Up to a 2-minute freebie pitch (see my freebie suggestions in the opt-in and sales guide)

Pre-recorded presentations are due by March 21st.

3. HEALING THROUGH WRITING FESTIVAL ALL ACCESS PASS CONTRIBUTION

The All Access Pass will be a value-packed addition to the presentations. To make it even more valuable and to give you an additional way to invite people to sign up for your work (ie: collect attendee email addresses), I encourage you to provide a resource to add.

This includes things like:

• Trainings and workshops

• Workbooks

• Courses (big or small)

• 1-month memberships

• eBooks

(Note: I do not recommend any type of 1:1 session contribution)

While this isn’t required, it’s highly encouraged that you participate. It’s a great way to connect with participants (as participants will respond to people they interact with) and it makes it easier to promote since your audience will want what you’ve included.

I’d love information about your bonus as soon as you’re able to provide it, but it is not due until March 21st. You'll receive a questionnaire to fill out to make it easy.

Please note that attendees will be able to begin claiming resources as soon as promotion opens on March 31st.

4. PROMOTION

The power of a virtual event comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved. I can’t get any of our speakers results above what I'd do on our own if no one shares.

To ensure this event is beneficial to all, speakers are asked to send at least one email about the event and post at least once on social media during the promotion period, starting on March 31st.

You’ll want to share using your affiliate link so you’re credited the 50% commission that will come from any sale of the festival upgrades (the All Access Passes) and the additional commissions that come from purchase of my transformational memoir-writing course, The Art of Personal Mythmaking, after the festival.

You’ll find swipe copy and graphics in the Resource Vault below to make it easy.

• IMPORTANT: Do NOT edit the affiliate link ThriveCart gives you or update to the prettier version of the link you get by pasting it into your browser and hitting enter. Anything other than the link given will not track your referrals. However, you can create a pretty link that leads to the original link given by ThriveCart with something like the Pretty Links plugin or bit.ly.

I’m happy to collaborate to help you promote. For example, I can take over your Instagram stories, come on your podcast, write a guest newsletter, or do a live in your online group (all with your affiliate link) to help you get some extra conversions!

It’s my pleasure to uplift all of us together :-)

5. LOW-KEY PARTICIPATION

And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax!

All I ask is that you pop in to check on the thread in the online group related to your presentation during the time that it’s live, if you're available. Easy!

Affiliate Details

While online events are great for overall visibility and making new connections, a little extra income never hurts either, right?

That’s why I’ve set up an affiliate program where you’ll receive a commission from all sales you refer to the event, in addition to the $100 USD honourarium you’ll receive for participating as a speaker.

The commission structure is as follows:

• 50% for all speakers

• 60% for all speakers who include a bonus for the All Access Pass

The pricing structure will be:

All-Access Pass

• $65 for three hours after initial opt-in

• $85 from March 31st - April 14th

• $155 from April 14th - 17th

To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own ads. On average, the kind of online event/summit process I’m following has offers that convert at between 10-20% (well above the industry average).

I’m also willing to take over your Instagram stories, do a podcast interview, write a guest newsletter, or do a live in your online group (all with your affiliate link) to help you get some extra signups!

Just remember to use your affiliate link, which you can create or look up here. (Again, do not use anything other than the link ThriveCart gives you.)

Payouts for sales referred will be made by May 20th.

As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience. This can be as simple as writing “I receive a commission on any All Access Pass sales (but the festival is free!) and I only promote the work I believe in.”

Resource Vault

Now for those resources I promised to make your life as easy as possible.

In this folder you’ll find the following resources:

• Email swipe copy and suggested send dates

• Social media swipe copy and suggested posting dates

• Social media graphics

• Opt-in and sales guide

• Festival branding information (in case you'd like to show off that you've been featured)

Click here for a quick video walking you through these resources.

Action Steps

Thanks for sticking with this. It’s a lot to cover!

For the sake of clarity, here are your current action steps:

1. Let me know you’re in.

2. Provide your basic information once the link comes through.

3. Sign up for your affiliate account.

4. Let me know if you have any questions up to this point.

Remember to use your Speaker Checklist and get things added to your calendar. Because if you’re like me, if it’s not in your calendar (Asana for me) it doesn’t exist 🤷🏻😬

Important Dates

Here’s a roundup of our key dates:

• Basic information: March 5th

• Presentation: March 21st

• All Access Pass contribution information: March 21st

• Promotion period: March 31st - April 14th

• Healing Through Writing Festival dates: April 14th - 17th

• Affiliate payouts: by May 20th

  Something I missed?

Email me at jaha @ janellehardy.com or IG @janellemackinnonhardy or text/WhatsApp +12504664316